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As audiences demand more immersive and personalised experiences, event organisers are increasingly turning to a powerful combination of artificial intelligence (AI), augmented reality (AR) and physical AV infrastructure to deliver moments that surprise, engage and resonate. At Connected Event Group, we specialise in bringing these technologies together to create next-level interactivity for live, virtual and hybrid events.
From branded activations and exhibitions to conferences and corporate launches, here’s how combining emerging tech with tools like LED walls, motion sensors and touchscreens can help transform your event space.
Let attendees become part of the event narrative with an AI-powered photobooth. Guests can scan a QR code, take a selfie, and watch as AI transforms their image into a branded artwork, stylised character or thematic visual. This content can then be sent straight to a nearby LED wall, creating a live digital gallery that evolves in real time.
Using tablets or mobile devices, guests can scan physical spaces or products to reveal augmented reality content layered on top. When combined with a surrounding LED screen, the result is a hybrid experience where digital content responds to and enhances the real environment - perfect for tech showcases, immersive brand storytelling or interactive museum-style installations.
By integrating AI and sensors, physical AV can become responsive. LED walls or projection surfaces can react to movement, gesture or sound - triggering content changes, lighting shifts or visual animations. Whether it’s a wall that reacts as people walk by or a digital assistant that responds to spoken prompts, these features make the event environment feel alive.
Combining touchscreen technology with AR and large-format displays allows for deeper audience interaction. For example, a guest might browse a product on a touchscreen and watch their selection trigger dynamic visuals on a nearby LED screen. This creates a layered, interactive experience that feels intuitive and engaging, especially in exhibition or pop-up retail environments.
AI can also be used to generate or adapt content in real time - from data visualisations that update live on LED walls, to AI-generated messages, polls or artwork that respond to audience input. This capability is ideal for events looking to personalise the experience or showcase innovation.
The Future of Interactive AV Is Here
We’re entering an era where AV technology doesn’t just display content - it interacts with people. By blending AI, AR and cutting-edge physical tech, Connected Event Group helps clients push creative boundaries and deliver unforgettable experiences.
If you're ready to explore what this kind of integration could look like for your next event, get in touch with our team to start the conversation.
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