Humans are visual beings. Although humans have five senses, up to 70% of sensory reports occur through the eyes. Therefore, it is easier for humans to remember an event or information when it comes with visual notes.
You can tap into this sensory capacity to enhance audience engagement when it comes to live events. Using interactive walls can turn an ordinary presentation into an engaging event.
Interactive walls are large-scale display surfaces that use advanced technologies to display images, visuals, and other information. Audiences at a live event can interact with the display using touch, motion, or other forms of interactive inputs. Incorporating these walls into live events can make a passive activity engaging and interactive.
Interactive walls are the best example of combining hardware and software technologies. It delivers an immersive experience using interactive elements like dynamic visuals and multimedia content. The wall is a canvas for interactive presentations, social interactions, and information dissemination. Since the live audience can interact directly with the content of the display surface, it encourages engagement and participation.
Why is audience engagement paramount in a live event? Audience engagement is an effective measure of the impact and success of the event.
Engaged audiences are invested in what's happening in front of them. They are emotionally connected and involved in the experience. They can honestly say they are a part of the event rather than passive participants.
An engaged audience will pay attention to the live event and retain information present during the event. It is crucial for companies organizing this event because an audience's ability to maintain the message can boost your branding effort. It can also ensure that any communication will be remembered long after the event has ended.
Another benefit of audience engagement in a live event is that it fosters a creative and positive atmosphere. An event that lacks audience engagement is lifeless and negatively affects everyone else in the venue. Therefore, event organizers must boost audience engagement to create a positive and energetic experience.
Finally, increasing audience engagement will help create positive feedback for the event. It amplifies the reach of the event in social media, word-of-mouth, and other channels. It impacts the long-term success and longevity of your event because you've created a meaningful experience for the participants, especially the live audience.
Various interactive walls are used for live events to engage and involve the audience. These walls can be existing surfaces or structures to which images and other content are projected. The interactive walls utilize motion, touch, and gesture recognition to facilitate user interaction with the displayed content.
Interactive walls also utilize various features to facilitate audience engagement, such as multimedia integration, dynamic visuals, and real-time responsiveness. It’s these features that distinguish interactive walls from static displays.
These are some of the technologies integrated into interactive walls that enable dynamic content.
1. Touchscreen Display
Interactive walls with touchscreen capabilities are the most commonly used technology in live events. The walls have touchscreen panels that detect and respond to touch inputs. Some advanced touchscreen walls have multiple touchpoints that enable multiple users to interact with the screen simultaneously.
2. Projection Mapping
This screen technology projects images, videos, and multimedia content onto irregular surfaces to create an interactive display. The images and projection are strategically positioned to match the contours of the surface, making it more interactive and creating a 3D effect in the projection.
3. Motion Recognition
Another excellent technology integrated into interactive walls at live events is motion and gesture recognition. Cameras, motion capture systems, and depth sensors are used to detect motion and gestures from the audience. Based on the movements of the users, it accurately interprets that onto the screen to create a real-time interaction with the displayed content.
4. Multimedia Integration
Another example of technology used for interactive walls is incorporating multimedia elements to create a truly immersive experience. Examples of multimedia content for interactive walls are audio systems, high-res displays, and video playback capabilities.
5. Mixed-Reality Interactive Walls
At the live event, you can also incorporate augmented reality (AR) and virtual reality (VR) technologies into your interactive wall. These technologies blend the physical world with virtual elements into the digital content, making it more interactive and highly immersive for your live audience.
Installing interactive walls for your live events won’t guarantee a higher audience engagement and your desired results. Follow these best practices and guidelines to ensure success.
Setting up mixed-reality interactive walls for your corporate live event does not always make sense. Installing these interactive walls appeals less to a corporate or older audience than it does to younger audiences.
Before you install an interactive wall, you must first identify your audience. Create an audience persona by identifying your target demographic. Knowing your audience helps you to understand their preferences and make the experience more effective.
Identify the event theme and purpose to design content on the interactive walls accordingly. That way, you can use these interactive walls to magnify the message and purpose of the event. Taking this approach enables you to use these displays to facilitate reaching your event goals while adding value to the audience.
Implementing interactive walls for a live event requires high expertise in software development, hardware integration, user interface design, and other technical aspects. Choose a professional to install it to optimize performance, deliver seamless interactions for your audience, and maximize results. Professional event coordinators can tailor the interactive displays to match the branding of the event.
Before you deploy interactive walls for your live event, test them to identify potential issues and get the chance to rectify any technical issues. Implement several user testing sessions and gather feedback. An interactive wall would only be useful if it is correct and delivers the engaging experience you've promised the event attendees.
Interactive walls are crucial to the success of a live event as they can boost audience engagement. They facilitate active audience participation, immersive experiences, and social interaction. Advanced technologies continue to deliver a transformative experience for live events, so be sure to take advantage of them to optimize the value and impact of your event. Ensuring the event leaves a lasting impression on your audience is a worthy investment.