Events are no longer just about watching or listening - they’re about taking part. One of the most effective ways to create engagement that sticks is through gamification. At Connected Event Group, our custom-built gamification platforms transform audience participation into an interactive, memorable experience.
Designed to entertain, connect, and energise, our event apps and websites bring a competitive edge to every activation. Whether it’s a live sporting event, a brand showcase, or a corporate experience, gamification keeps attendees invested and coming back for more.
Every event is different, which is why our gamification solutions are fully customisable. Some of the features we often include are:
These tools aren’t just standalone apps, they can integrate seamlessly with Connected Event Group’s AV and tech infrastructure, ensuring smooth setup, live updates, and flawless onsite delivery.
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A recent collaboration with MKTG for the Big Bash Bowl Off 2025 showed just how powerful gamification can be. Fans registered through a custom-built microsite, tracked their performance on a live leaderboard, and joined the action through a fully branded digital experience. The result? An interactive experience that matched the excitement of the game itself and left attendees buzzing long after the final ball was bowled.
Gamified experiences like this aren’t just fun, they create stronger connections, more meaningful engagement, and data you can use to improve future activations. By turning participation into a game, your event becomes more than a moment in time - it becomes an experience people will remember.
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