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Case Study

Bell Potter Securities Virtual Conference 2021

The Challenge

Australian stockbroking, investment and financial advisory firm, Bell Potter Securities is a leader in the industry when it comes to bringing together people, ideas and capital to best serve their clients. One of the ways in which Bell Potter achieves this is through their ongoing conferences which they run several times a year, bringing together industry leaders to discuss and explore the wide range of insights within the various industries they invest in.

Off the back of us delivering the company’s most recent “Voices 2020”, “Healthcare 2020”, and “Emerging Leaders” virtual conferences, Bell Potter reached out to our Digital Events team once more to help them deliver their 2-day “Unearthed Natural Resources 2021” Virtual Conference.

The Solution

As with each of the Bell Potter Virtual Events we’ve run in the past, our main focus has been to create virtual experience which allows for the seamless flow of ideas and conversations which can be delivered to their audience in a secure and engaging fashion.

Setting up our mobile studio and control room at the Bell Potter headquarters, we streamed the 2-day conference straight out of their offices, taking advantage of their jaw dropping views of the Sydney Harbour. Our mobile studio set featured a custom-made presenter’s desk with programmable led lights to match the brand’s colours.

Our team of live-stream experts, green room, audio and graphics technicians all worked harmoniously with our production director to seamlessly execute a fast-paced and professional conference which featured a line-up of local and global resources industry leaders presenting both live and remotely across the two days.

The conference was streamed on our custom event streaming microsite with an integrated Q&A and chat box. The event microsite also included a secured registration and login portal for the 300 virtual attendees. Due to the confidential nature of the subject matter, all registrants were given a unique login and password combination to use when accessing the conference.

The entire conference was open and interactive - meaning the attendees could submit their questions to the presenters at any point during the stream which would then be answered and discussed throughout the event.

The Results

Once again, Bell Potter was able to leverage the power of virtual technology in order to continue fostering valuable discussions and delivering ongoing insights for their clients, partners and the industry as whole.

The unique logins not only gave Bell Potter a secure framework to run their event, but this also resulted in a more detailed and comprehensive set of post event analytics.

Our editing team provided Bell Potter with polished post-conference video packages which were shared with the attendees and later featured on their official website.



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