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Digital Signage

Wayfinding & Digital Signage

Significantly enhance event navigation and improve overall attendee satisfaction by implementing event wayfinding technology.

Two men interacting with a digital touchscreen display showing a robot and a message about earning 320 points.
Event signage for Cisco Live! displaying a screen with 'Women of Cisco Live Lunch and Session Sponsored by Optus' and a photo of attendees seated in a session.

What is Event Wayfinding?

Wayfinding technology refers to tools designed to help people navigate through physical spaces efficiently; a great example is the “info” screen often used within shopping centres. It utilises a combination of hardware and software solutions to provide navigation guidance to attendees at large events such as conferences, trade shows, and exhibitions.

Enhanced Attendee Experience: 

Eliminate the stress associated with navigating large and complex event spaces by providing clear directions, interactive maps, and personalised guidance based on what the attendee is interested in.

Sponsorship Opportunities: 

Brands and exhibitors can utilise interactive maps or location-based advertisements within the wayfinding system, enabling them to reach attendees directly and drive foot traffic to their booths or sponsored areas

Real-Time Updates and Announcements: 

Events are dynamic, with last-minute changes, schedule updates, and important announcements. Event wayfinding can provide real-time information to attendees, keeping them informed about any changes in session timings, speaker updates, or special announcements.

Data Insights for Event Improvement: 

Use data collected by event wayfinders to gain insights into attendee traffic patterns, popular areas, and navigation difficulties. This information can help optimise future event layouts, improve attendee flow, and identify areas for improvement.

Digital signage displaying event branding and program schedule for the Mumbrella Retail Marketing Summit in a conference space.

Wayfinding in Action

DIGITAL SIGNAGE 

  • Wayfinders: Display relevant event information including; session and speaker details, schedules, and maps to create a seamless experience for attendees. These interactive event wayfinders can be placed at intersections and entryways, to provide clear direction to different event areas.
  • Infoblades: Our infoblades serve as interactive information hubs where attendees can use touch to navigate maps, schedules, and additional details about the event.
  • Portable LED Banners: Our Portable LED Banners redefine event displays with their slim design and exceptional quality. Perfect for conferences, trade shows, exhibitions, and more, these banners effortlessly convey crucial event information such as programs, sponsors, branding, images, and videos in stunning clarity.
  • LED Walls: Large LED video walls can be used to display dynamic wayfinding content. These walls can show animated maps, highlight event schedules, and provide engaging visuals to capture attention.

LIGHTING

  • Neon Tubing: Use neon tubing to direct attendees throughout your event or to make entrances stand out. Try using neon lighting to highlight designated pathways, creating arrow-like shapes to showcase directions, or create eye catching entrances to different areas of your event. 
  • Pathway Illumination: Use lighting to highlight pathways, walkways, and directional routes. Well-lit pathways guide attendees and draw attention to the designated routes, reducing the likelihood of confusion and improving overall navigation.
  • Stage Accent Lighting: Use accent lighting to highlight key areas of your stage, from speaker podiums to performance zones. Accent lighting can also illuminate steps and edges, helping performers and crew navigate safely, while ensuring your content and performers stand out.