Case Study

Ladies Lunch 2025 - SBCF

The Challenge

This October, more than 1,000 guests filled the Winx Pavilion for the Sydney Breast Cancer Foundation’s milestone 30th Anniversary Ladies Lunch - a day defined by community, courage, and an extraordinary shared purpose. Together, attendees raised over $400,000 to support women and families affected by breast cancer, marking an inspiring chapter in SBCF’s three-decade legacy.

The Solution

As proud long-term partners of SBCF, our team once again delivered the full technical production for the lunch, ensuring every moment - from heartfelt speeches to the emotional fashion runway - landed with impact and intention.

Bringing an Iconic Event to Life

  • To build a seamless and meaningful experience, our production included:
  • Full in-room AV production and show calling to guide the program with precision
  • A stunning 8m x 2.5m LED wall providing an immersive visual backdrop
  • Camera setup to capture speakers, panel moments, live crosses, and the powerful catwalk celebration
  • Wireless mic systems for smooth transitions between presenters and panellists
  • Pink lighting and uplighting to honour the foundation’s signature colour and cause
  • A digital lectern and presentation systems to support stories, tributes, and fundraising moments
  • Stage and riser builds to elevate the runway and key moments across the room

Together, these elements helped create a deeply personal atmosphere that honoured survivors, remembered those lost, and fuelled essential fundraising efforts.

The most moving moment of the day saw brave breast cancer patients and survivors take the runway - walking not only as models, but as symbols of resilience, grace, and community. Their courage reminded every guest why this cause matters and why ongoing support is vital.

The Results

For our team, the SBCF Ladies Lunch is not just an annual event - it’s a cause close to our hearts. We are honoured to stand alongside the SBCF community year after year, using our skills in live production to help amplify their message and support their mission.

Thirty years of impact is an incredible milestone - and we are proud to play a small part in a future that continues to bring hope, care, and progress to those affected by breast cancer.

Here’s to the next 30 years of awareness, advocacy, and unwavering support.

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