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Case Study

Made In Melbourne - Lucky Ent 2020

The Challenge

We teamed up with Lucky Ent to produce a live-stream of the iconic Melbourne club night 'Made In Melbourne'. For 9 hours straight, Melbourne's best DJs took to the virtual stage to deliver the best tunes straight to the living room of thousands of listeners.

For a city famed for its live music scene, Melbourne was devastated with the closures of clubs and bars due to the pandemic. With the mission of recreating an authentic live club experience on a virtual platform, Lucky Ent teamed up with CEG to capture and reliably stream a 9-hour live DJ performance through multiple platforms to reach as many listeners as possible.

The Solution

To recreate the authentic club experience, CEG set up 4 separate camera feeds to allow switching between various points of views for the duration of the live stream. We streamed the event through 5 separate live-stream platforms – Zoom, Facebook Live, IGTV, Twitch and YouTube. Our team ensured that both the audio and vision outputs were the highest quality possible to encourage and maintain engagement throughout the event.

The Results

Made In Melbourne LIVE reached over 250k people and had over 85k views across the 5 platforms. For 9 hours, 16 DJs were able to perform and create a realistic virtual club experience for their fans not just in Melbourne but around the world. The live-stream recording is available on YouTube and Facebook to allow viewers to re-watch the event an infinite number of times.



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