Display Wise was tasked with designing a standout exhibition presence for DEEPAL that reflected the brand’s core values of technology, nature, and human connection. The brief called for a bold, future-focused stand that would showcase multiple vehicle models, drive engagement through test drive bookings, and firmly position DEEPAL as a leader in electric mobility and innovation.
From a technical perspective, the challenge was to seamlessly integrate advanced AV elements into the stand design in a way that enhanced the physical architecture and vehicles, without overwhelming the space or distracting from the overall brand narrative.
Working closely with Display Wise, a fully integrated AV solution was delivered to support and elevate the custom stand design. At the centre of the experience was an immersive LED environment, featuring a next-generation LED back wall paired with custom LED totems. These digital elements were used to bring the DEEPAL brand to life through motion, light, and dynamic content, reinforcing themes of connection and progress throughout the space.
The LED infrastructure was carefully embedded into the stand architecture to ensure clean sightlines and a cohesive visual language. The S07, S05, and E07 models were positioned as hero vehicles within the space, supported by digital storytelling and clear pathways that encouraged visitors to explore and engage. A dedicated test drive booking experience was incorporated to convert interest into action on site.
Complementing the digital elements, a trio of architectural towers anchored the stand. Each tower featured a distinct finish, including LED-lit structures, blue-tinted mirrored acrylic, and a custom-painted PMS-matched feature. These elements added depth, texture, and a distinctly futuristic aesthetic while maintaining strong alignment with DEEPAL’s brand identity.
The completed stand delivered a high-impact, immersive experience that drew visitors in from across the exhibition floor. The combination of Display Wise’s custom stand design and integrated AV created a cohesive environment that balanced innovation with approachability.
The LED features played a key role in attracting attention and amplifying the brand message, while the integrated test drive bookings supported meaningful engagement and lead generation. Together, the collaboration resulted in a visually striking and highly functional stand that positioned DEEPAL as a forward-thinking leader in the electric mobility space.
Images taken by Display Wise.
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