At All-Energy 2025 we partnered with our long-time collaborators at Expovision to deliver a visually striking stand for Trina Storage. The goal was to stop attendees in their tracks and create a memorable experience that showcased Trina’s innovation in the renewable energy space.
To achieve this we installed our 2.6mm true corner LED solution, wrapping two sides of the stand to form a seamless cube. Rather than treating the surface as a flat display, our team worked closely with the creative team to transform it into a 3D optical illusion. The custom content was designed to give the impression of looking into a room rather than at the exterior of a cube. The result was a deep visual effect that invited guests to step closer and explore, giving the stand a futuristic and immersive feel.
Key elements
The visual illusion became one of the standout features of the exhibition floor and helped Trina Storage draw significant foot traffic. It demonstrated the potential of volumetric content and immersive LED design for brand storytelling at large-scale events.
We love partnering with forward-thinking exhibition teams like Expovision to bring ambitious concepts to life. This project is a great example of how creative technology can elevate a stand from impressive to unforgettable and how LED can be used not only as a display surface but as an architectural design feature.
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