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The Conference Collective podcast

OCT 5, 2023

Episode 15

How event marketing has changed and what this means for you with Adrian Smith

In this episode of The Conference Collective Podcast we welcome Adrian Smith, director of Cor Comms, who discusses his top marketing tips for your event. Adrian sheds light on how social media platforms have shifted the ways in which marketing content is produced, highlighting the need to create different forms of the same piece of content to suit the needs of the variety of platforms available. Adrian further talks about focusing marketing budget into content production and creation rather than securing prime slots or paid reach. Adrian also shares his experience working on various viral campaigns and how these ideas came to be.