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High Performance Isn’t Just for Athletes - What the Events Industry Can Learn from Elite Sport

August 25, 2025

In the latest episode of The Conference Collective Podcast, host Libbie Ray of Connected Event Group sat down with high performance and leadership consultant Dr Sean Richardson. Drawing from a 30-year career in competitive sport, psychology, and business leadership, Sean unpacked the parallels between elite athletes and high-performing professionals - including those in the fast-paced events industry.

For an industry built on intensity, creativity and long hours, his insights couldn’t be more timely.

Redefining High Performance in Events

Sean’s philosophy challenges the “work harder” mentality that often defines the events world. As he explains, being in constant go-mode isn’t high performance - it’s burnout waiting to happen.

“High performance isn’t just about working 70 hours a week,” Sean shares. “It’s about sustainability - the ability to deliver at your best consistently, over time.”

That mindset shift resonates deeply with those of us producing major conferences and events. Our industry is known for its passion and energy, but the truth is, the best outcomes come from strategic balance - and the same goes for your AV and event production strategy.

Why Recovery Is as Important as the Push

Just as elite athletes alternate between sprinting and recovery, event professionals must find their own rhythm. From organising multi-day conferences to producing virtual and hybrid events, we’re in a constant cycle of output. Sean suggests building in “micro-breaks” throughout your day - short moments of pause to allow the brain and body to reset.

At Connected Event Group, we understand this balance. That’s why we design AV production environments that are not only technically flawless but also ease the mental load on organisers. Our streamlined tech setups, pre-event content management, and dedicated show callers mean less stress on event day - and more space for you to perform at your best.

AV That Supports High-Performance Events

In the same way an athlete relies on their equipment, event organisers rely on AV to deliver under pressure. Whether it’s a CEO keynote, panel session or live podcast recording, the tools behind the scenes matter.

We offer:

  • High-quality LED screens for visual impact

  • Crystal-clear audio systems to ensure every voice is heard

  • Live streaming and recording to extend your reach

  • Digital lecterns and stage design to elevate stage presence

  • On-site AV technicians and producers who anticipate every detail

Just like in sport, performance is about preparation. When your AV setup is solid, speakers shine brighter, and your entire event runs smoother.

The Power of Teams, Culture and Energy

One of the most compelling parts of Sean’s conversation was the focus on team dynamics. He shared lessons from working with AFL clubs and elite performers, reminding us that strong teams don’t just talk about values - they live them.

“Energy is the foundation,” Sean says. “You can’t collaborate or innovate when you’re depleted.”

This principle also applies to event execution. We see it firsthand in our collaborative approach - from pre-production walkthroughs to on-the-day coordination. Our AV team becomes an extension of yours, working with your crew, venue, and presenters to ensure everyone performs at their best.

Sustain Performance. Deliver Impact.

Ultimately, Dr Sean Richardson’s message is clear: long-term success comes from smart strategy, not sheer willpower. And for event professionals, that includes choosing AV partners who can match your pace, adapt on the fly, and support your vision with precision and care.

At Connected Event Group, we’re committed to producing events that not only look and sound amazing - but help you and your team deliver your best performance.

Let’s Take Your Next Event to the Next Level

Whether you’re planning a multi-day conference, a hybrid meeting, or a branded podcast booth, our AV experts are here to support you.

🎧 Ready to perform like a pro?
📞 Contact us today to chat about how our AV services can elevate your next event.

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