The business events sector has long been one of the most impactful yet underrated drivers of change in society. In a recent episode of The Conference Collective Podcast, host Libbie Ray of Connected Event Group sat down with trailblazing events leader Karen Bollinger to explore the future of the visitor economy, how bold thinking is reshaping the industry, and why it's time for events to be seen as more than just good fun.
With more than 30 years of experience across government, not-for-profits, major events, and visitor economies, Karen has been instrumental in shifting perceptions and implementing strategies that position business events as critical tools for societal and economic progress.
In the conversation, Karen explains how the events industry has evolved from being seen as merely logistics and hospitality to becoming a catalyst for innovation, policy change and global collaboration. Whether it’s a local symposium or a global summit, business events generate tangible impact - influencing health policy, economic development, and even geopolitical cooperation.
She argues that it’s time for governments and stakeholders to measure this impact in meaningful terms, using language aligned with GDP, infrastructure value, and long-term legacy.
At Connected Event Group, we see this shift play out firsthand. As a leading provider of AV and event production in Australia, we support clients who are no longer satisfied with running events that just look great - they want events that change things.
That’s where intelligent, integrated AV solutions play a critical role.
Karen speaks passionately about the “festivalisation” of events - a global movement that is reinventing traditional formats to be more vibrant, interactive, and engaging. She notes that younger audiences especially are seeking flexible, tech-enhanced experiences that go beyond standard plenary sessions.
From immersive digital activations to curated breakout zones, events are becoming multi-sensory journeys. And it takes a savvy AV team to bring them to life.
At Connected Event Group, we collaborate with event organisers to create bold, experiential spaces using dynamic LED screens, high-quality audio systems, creative lighting design, and livestreaming setups. Whether you're building a hybrid conference for global audiences or a highly produced in-person event, our expert team ensures your message lands - and lasts.
Karen reminds us that post-COVID, many organisations reverted to their old event models. But if we’re to future-proof the industry, bold thinking must become part of the everyday. That includes embracing technology like AI to streamline admin, integrating wellness and accessibility as non-negotiables, and designing events that engage both current and future generations.
One example she shares is of an international organisation that “blew up” its entire conference format post-COVID and rebuilt it from the ground up - putting experience, energy and human connection at the centre. That kind of thinking is rare, but it’s exactly what will keep the industry relevant.
At Connected Event Group, we support this evolution by offering flexible, forward-thinking event production solutions. From custom-built microsites and digital lecterns to remote studio recording and mobile podcast booths, we help clients break the mould and stand out.
Sustainability and social impact were also central to the discussion. Karen pointed out the growing pressure from international stakeholders to certify environmental practices, not just with lanyards and paperless brochures - but by evaluating entire supply chains.
This is an area where AV production can have a huge influence. From energy-efficient lighting to digital signage that replaces print materials, there are countless opportunities to reduce waste and enhance sustainability outcomes.
Connected Event Group is actively working to help clients deliver events that are both impactful and environmentally conscious. By combining creativity with technology, we ensure every event leaves a lasting impression - not a large footprint.
Whether you're looking to refresh an existing format or launch something completely new, Connected Event Group is here to help. Our team of AV experts and event production specialists work alongside clients to deliver engaging, future-forward events - from initial concept to flawless execution.
Contact us today to discuss how we can support your next event with cutting-edge AV and event production solutions.
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