Melbourne Motor Show 2026 - Various

The Melbourne Motor Show 2026 brought together some of the biggest names in automotive, with brands looking to make a bold impression in a highly competitive exhibition environment. Partnering with both DisplayWise and Showtime Production Services, our team delivered custom AV solutions across two major brand stands, helping MG and GAC stand out on the show floor.

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With thousands of attendees moving through the exhibition each day, both MG and GAC needed visually striking, high-impact stands that would capture attention and hold it. Each brand had a slightly different approach, but the core objective was the same: create an immersive, polished experience that elevated vehicle displays and reinforced brand identity.

Working alongside DisplayWise for MG and Showtime Production Services for GAC, we were brought in to design and deliver AV elements that would integrate seamlessly into each stand build while maximising visibility from across the exhibition hall.

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MG Stand (in collaboration with DisplayWise)

For MG, the focus was on clean, high-brightness visuals that complemented the vehicle lineup without overpowering it.

We delivered a tailored LED and display solution designed to:

• Showcase dynamic branded content and campaign visuals
• Enhance the overall stand presence from a distance
• Support flexible content updates throughout the show

The result was a sharp, modern stand that balanced digital content with physical product, drawing consistent foot traffic across the event.

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GAC Stand (in collaboration with Showtime Production Services)

For GAC, the brief leaned further into creating a bold visual statement.

Our team designed and deployed a high-impact AV setup that helped define the stand as a destination on the show floor. This included:

• Large-scale display solutions to anchor the space
• Integrated content playback for brand storytelling
• Technical support to ensure seamless operation across show days

The combination of scale, movement and content created a strong visual pull, encouraging attendees to stop, engage and explore the vehicles on display.

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