
Connected Event Group was proud to once again partner with Sephora for the opening of its Werribee store, continuing our long-standing relationship with the global beauty retailer.
Rather than being a one-off engagement, the Werribee opening forms part of an ongoing partnership built on trust, reliability and an understanding of Sephora’s brand and event requirements. From store openings and launches through to corporate and special events, our team works closely with Sephora to provide consistent, professional AV support across its growing Australian presence.
For the Werribee opening, our focus was on delivering a seamless technical experience that complemented the occasion and allowed Sephora’s team to focus on the launch itself. Our experienced crew worked collaboratively with the wider event team to ensure everything was prepared, coordinated and ready to go when the doors opened.


For a rapidly growing brand like Sephora, having an AV partner that understands the business, its standards and the importance of each launch is invaluable.
Our ongoing relationship means we can approach each project with an existing understanding of Sephora’s expectations, while remaining flexible enough to adapt to the unique requirements of every location and event.
The Werribee opening is another example of the value of that long-term partnership - combining experience, consistency and a genuine understanding of the client to help deliver successful events time and time again.
Connected Event Group is proud to continue supporting Sephora as it grows its presence across Australia.
