Toyota DOTY Awards 2025 - EVT Incentive Marketing

EVT Incentive Marketing approached us to deliver the technical production for Toyota’s “Dealer of the Year” Awards - a high-energy, futuristic-themed celebration recognising over 300 achievements across the brand. With a fast-paced schedule, live performances, and a clear design aesthetic, the challenge was to deliver a dynamic AV experience that hit every cue, while staying within budget.

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Being brought in early allowed us to act as true technical production partners, not just AV providers. From the outset, we worked alongside EVT, the in-house AV team at the venue, and trusted CEG suppliers including Resolution X, Megadeck, and Suzy Cue (autocue operator), to craft a fully custom AV plan that aligned with the show’s creative direction and budgetary constraints.

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We translated the client’s goals into a cost-effective, future-focused stage design, carefully selecting elements that delivered maximum impact. We also took the lead on quoting and negotiating with the venue's in-house AV team, helping EVT make informed decisions and ensuring every dollar worked harder.

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Technical Delivery  

• Custom AV Plan & Stage Design: We developed a bespoke stage layout and lighting design that supported the futuristic aesthetic while remaining within budget.
• Floor Plans for Fast Set Changes: With both a live DJ and band performing, we created detailed floor plans for each set-up, ensuring a seamless fast changeover. Rehearsals were held specifically for these transitions, and our team show-called them down to the second.
• Show Calling & Cue Management: With 300 awards and a packed schedule, precision was everything. Our experienced show caller managed the entire run of show, triggering stings, lighting cues, and camera directions for IMAG.
• Technical Direction Onsite: Our team managed all AV components on the ground, briefing crew, providing run sheets, and overseeing setup through to final cue-out.  
• Creative Lighting Integration: We incorporated creative strip lighting elements into the design, enhancing the futuristic look without inflating the budget.

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